What feelings and impressions do you want to evoke in your audience? What is your brand personality or identity? Are you fun or serious? Hip or heritage? Techy or artisanal? Accessible or luxurious? Do you want to be seen as trustworthy, aspirational, silly, comforting, or futuristic?Ĭaleco found a beautifully clever inspiration from its logo by abstracting its brand name and condensing the letters into an abstract shape.

Your logo could represent your brand name literally - for example Apple’s is an apple - or it could play with hidden meanings like the negative space arrow in the FedEx logo.įind words to guide your logo design process. To get started on your logo design, look at your brand identity, company name, or industry. How to find inspiration for your logo design Follow these logo design tips, and build your logo step by step. A good logo is font, color, shape, and form. If you want to know how to design a custom logo, it helps to break the graphic design of a logo down into pieces.

They should visually represent what you do, what you stand for, and who you are.

They need to be unique and distinct enough to be recognizable but also simple enough that they can be used anywhere in a business’s designs at any size needed. In many ways they are the face of the brand, giving customers a strong visual identity to build an emotional attachment with. Logos are an important part of brands’ identities.

Best fonts for tech logos